El Ateneo Grand Splendid


1860 Santa Fe Avenue
Buenos Aires
Recoleta

.. more pix on Yelp, Google Maps, TA

71.2% (2020) of books are sold online, physical bookstores seem on the decline, closing than opening. Another stat is North America has 32.9% of the world book market (2021).

This bookstore is in Barrio Norte. The theater opened in 1919, with 1050 seating. The converted bookstore was opened in 2000s, the stage is now a cafe. According to wikipedia, it sold 700,000 books in 2007 and 1 million people visit it annually.

It made some waves in 2008 and 2019. But isn’t that impressive. Old, in a sense that it needs repair. Big tour buses park outside is a huge turn off. A Korean group was there. They juggling for photo ops, and chit chat rather loudly … this kind of behavior just not mesh with a bookstore. Beside, how many of them will buy a Spanish language book?

Tranquility is what bookstore needs.

网红 有些不可思议… 涌涌的人潮 想要三思而后行. El Ateneo Grand Splendid 就在酒店旁边 早上去喝点☕️. 因设在舞台上看着人群快速增多. 一个多小时后离开时 已经是人头攒动. 门口停着两辆旅游大巴 好糟糕. 有些粗暴. 和温文尔雅的书店 相对怡静的马路 特别不对称. 我总觉得有些地方变成网红可能不是什么好事. 比如书店. 怎么做生意呢? 我经过收银台时 特意留了几秒 没有顾客. 要不是清闲我们也不会进去 更不会坐下来… 当时就很想念我家小村里的图书馆; 主要因为’书’和 ’静’ 是连在一起的.

一个月的旅程 也算去了家网红店


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